His affectionate nickname, "gentle metal", he owes to the doctors. They and specialists of the military-industrial complex contributed to the rapidly growing popularity of zirconium. It is widely used in the nuclear industry and in medicine, neurosurgery, dentistry. And all thanks to the absolute bioinertness of this metal. In contact with the human body, zirconium does not cause the body the slightest harm.
Watchmakers also tried to work with zirconium. But these attempts remained one-time experiments because of the nondescript color obtained from this amazing metal at the output. With one exception.
Zlatoust factory is the only watch factory in the world that has mastered the production of watches made of zirconium. And not a dull gray color, but a bright blue and bluish-black! Three hundred years of traditions of working with metal do not pass in vain. In Zlatoust, they can create beautiful things in a way that no one in the world can.