Zirconium Collection

Zirconium owes its affectionate name – «gentle metal» – to healthcare professionals. It is them and military-industrial complex specialists who have contributed to soaring popularity of this metal. Thanks to it being completely biologically inert, zirconium is widely used in nuclear industry, medicine, neurosurgery and dentistry. It does not cause any damage to the organism when in contact with the human body.

Watchmakers also tried working with zirconium, but those efforts remained one-time experiments because of the unsightly colour that this wonderful metal obtained in the end. However, there is one exception.

The Zlatoust Watch Factory is the only watch manufacturer in the world where zirconium watch production has been mastered. And the resulting colour is not pale grey, but rather bright blue and bluish black! 300-year-old traditions of working with metal have paid off. Incredible items can be created in Zlatoust like nowhere else in the world.